Understanding consumer pain points
Some of the most successful businesses have done something very simple, understood a problem and then solved it
CLOCH Housing Achieve Customer Service Excellence
CLOCH Housing Association is celebrating after earning the Customer Service Excellence Award. | Read more
Measure close to event
The Abbe Principle and customer surveys
Travellers need mobile phones to relax on holiday
Riviera Travel has revealed that Brit adults feel the need to check their phones three to four times a day during their holiday.
Is customer service the new marketing?
It is true! Customer Service IS indeed the new marketing. Have a look at the consumer behavior, their thought process and their purchase patterns – and you will understand that marketing is slowly taking a back seat and customer service is moving forward with leaps and bounds. Customers today have access to loads of information at their fingertips. Technology has given them so much power that they are the ones who dictate the rules in this game. They have access to multiple apps and websites that allows them to compare products and services and take an informed purchase decision. They no longer trust most marketing campaigns, which they all believe are nothing but gimmicks by marketing companies to make a sale. Customers today depend more on the experiences that the brands offer them…
Three Situations Where AI Can Improve the Customer Experience
Tara Wildt of Interactions introduces us to three situations where Artificial Intelligence AI can be used to improve the customer journey. These...